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Our Licensee Godfrey Pembroke

We’re proud to be part of the Godfrey Pembroke network—a national coalition of independently owned financial advisers who specialise in providing tailored advice to clients with complex financial needs.

A long-standing partnership

Godfrey Pembroke has been helping Australians grow and enjoy their wealth since 1995, following the merger of two respected financial planning firms: Godfrey Weston (established in 1981) and Pembroke Financial Planners (established in 1986). Tony Brosnan joined Godfrey Weston in 1989, and has remained part of the network ever since.

Over the years, Godfrey Pembroke has evolved through partnerships with MLC and the National Australia Bank group, before returning to its roots in 2024 as an adviser-owned and adviser-led licensee—now known as Godfrey Pembroke Group Pty Ltd. This renewed autonomy strengthens our ability to deliver advice that is both personal and professional.

What makes Godfrey Pembroke different?

A reputation built on quality

From its beginnings, Godfrey Pembroke has been recognised for its commitment to high-quality, tailored financial advice. Its supervision and quality monitoring framework gives clients peace of mind, and its network continues to be acknowledged with industry awards for professionalism, transparency and trusted relationships.

Independent, but connected

While we’re part of the Godfrey Pembroke family, First Principles Financial Planning is independently owned. That means our advice is always personalised, and focused on your best interests.

Transparent fees, no commissions

In 2006, Godfrey Pembroke led the industry in introducing a transparent fee-for-advice model across its network. We continue that tradition today—clearly outlining the fees you’ll pay and the benefits you’ll receive, and we never take commissions on investment products from the financial institutions that provide them.

Contact Our Office

Level 9, BDO Centre
420 King William Street
ADELAIDE SA 5000

(08) 8456 9020


Click here for a map of parking and transport options around our office.

About Us

More than a licensee. More than a planner. We’re not just part of a network—we’re your dedicated financial planning team. Led by Tony Brosnan, an experienced adviser and Accredited Aged Care … Read More

Our services

Aged Care Planning, SMSF’s and Retirement Planning, Cashflow Management, Portfolio Structuring and Tax … Read More

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First Principles Financial Planning are authorised Representatives of Godfrey Pembroke Group Pty Ltd (Godfrey Pembroke), ABN 38 078 629 973, Australian Financial Services Licensee 245451.

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