We’re proud to be part of the Godfrey Pembroke network—a national coalition of independently owned financial advisers who specialise in providing tailored advice to clients with complex financial needs.
A long-standing partnership
Godfrey Pembroke has been helping Australians grow and enjoy their wealth since 1995, following the merger of two respected financial planning firms: Godfrey Weston (established in 1981) and Pembroke Financial Planners (established in 1986). Tony Brosnan joined Godfrey Weston in 1989, and has remained part of the network ever since.
Over the years, Godfrey Pembroke has evolved through partnerships with MLC and the National Australia Bank group, before returning to its roots in 2024 as an adviser-owned and adviser-led licensee—now known as Godfrey Pembroke Group Pty Ltd. This renewed autonomy strengthens our ability to deliver advice that is both personal and professional.
What makes Godfrey Pembroke different?
A reputation built on quality
From its beginnings, Godfrey Pembroke has been recognised for its commitment to high-quality, tailored financial advice. Its supervision and quality monitoring framework gives clients peace of mind, and its network continues to be acknowledged with industry awards for professionalism, transparency and trusted relationships.
Independent, but connected
While we’re part of the Godfrey Pembroke family, First Principles Financial Planning is independently owned. That means our advice is always personalised, and focused on your best interests.
Transparent fees, no commissions
In 2006, Godfrey Pembroke led the industry in introducing a transparent fee-for-advice model across its network. We continue that tradition today—clearly outlining the fees you’ll pay and the benefits you’ll receive, and we never take commissions on investment products from the financial institutions that provide them.