More than a licensee. More than a planner.
We’re not just part of a network—we’re your dedicated financial planning team. Led by Tony Brosnan, an experienced adviser and Accredited Aged Care Specialist™, First Principles Financial Planning offers tailored advice that reflects your goals, values, and life stage.
Our strength lies in understanding your situation and building the right strategy and structure around it—not just recommending products. Our clients feel secure knowing our guidance is clear, realistic, and achievable—and that we stay involved throughout the process to help keep things on track. And we’ve been doing this since 1989.
While we focus on making things easy and manageable, we also bring extensive technical knowledge when it’s needed. Our experience in areas such as aged care planning, SMSFs, family trusts and company structures mean we know what to do, how to do it, and—just as importantly—what to avoid.
We also understand that great outcomes come from great collaboration. That’s why we work closely with your accountant, lawyer and other professional advisers to ensure everyone is aligned and working toward your goals.
Meet Tony Brosnan – Principal Adviser
Tony Brosnan is an experienced financial adviser with a passion for helping clients make confident decisions about their future. With deep expertise in retirement planning, estate strategy, and aged care advice, Tony brings clarity to complex situations and compassion to every conversation.
As an Accredited Aged Care Specialist™, Tony is uniquely qualified to guide families through aged care decisions—offering specialist advice that’s both technically sound and emotionally aware. His approach is grounded in listening, understanding, and building long-term relationships based on trust.
Meet Alex Hogg – Provisional Adviser
Alex is a Provisional Financial Adviser at First Principles Financial Planning, where he has been part of the team since 2021. He completed his Financial Planning degree in 2022, and has been further building his knowledge, gaining practical experience and getting to know our clients. More recently Alex passed the demanding Financial Adviser Exam, and is currently undertaking the final stage to enable him to practice as a financial planner—known as the Professional Year. This structured program involves supervised client work and ongoing development, preparing new advisers to become fully qualified.
Alex believes that everyone deserves to get the most out of their money—whether that means peace of mind, a secure future, or more time doing what they love. He enjoys working with clients to build clear, robust strategies that reflect their values and goals.
Outside of work, Alex spends time with family and friends, often around a board game, and enjoys exploring new places, having previously lived and worked in the UK.